EA Sports bigwig Peter Moore to replace Ian Ayre as Liverpool chief executive

Liverpool have announced the appointment of Peter Moore as their new chief executive to replace the departing Ian Ayre.

The 61-year-old is currently chief competition officer at Electronic Arts, based in the United States, and will take up his new role in June, reporting directly to the club’s owners Fenway Sports Group.

Moore has spent nearly 10 years at EA, where he has been chief operating officer and president of EA Sports.

He has previously held senior roles with Microsoft, SEGA and Reebok. He holds a bachelor’s degree from Keele University in Staffordshire and a master’s degree from California State University.

The appointment completes a 10-month transition plan by FSG and finalises the senior management structure at the Merseyside club.

Ayre leaves his post on Tuesday, having decided to depart three months ahead of schedule. He will become German second division club 1860 Munich’s general manager in the summer.

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